Google AdWords Certification - Become Certified!

Google Adwords Certification course! Learn the basics of the digital advertising giant and move your way to mastery. Everything will be taught with simplicity, and you'll have both notes and videos to return to if you get stuck. This is an on-demand, online program that teaches advertisers, marketers and business owners how to rapidly build their advertising skills, and earn profits from Google Ads.

5 ( 6 ratings ) 353 students enrolled
Reviewed on 2021-01-26 09:43:13 Last updated on 2025-04-29 17:00:29 English
What I will learn?

Lessons for this course
12 Units
  •     1. What Is Google AdWords 0
  •     2. What is Google AdWords 3
  •     3. The History of AdWords 0
  •     4. The Adwords Auction 0
  •     5. Targeting & Budget Control 0
  •     6. Data Insights 0
  •     7. Data Insights 2
  •     8. Structure of Adwords 0
  •     9. Structure of AdWords 4
  •     10. Search vs Display 0
  •     11. Search vs Display 5
  •     12. PPC Temperatures 17
  •     13. Adwords Research 0
  •     14. AdWords Research 3
  •     15. Terminology & Language 0
  •     16. Terminology & Language 8
  •     17. The Big Picture 0
  •     1. Keywords And What Are They 0
  •     2. Keyword Match Types 0
  •     3. Keyword Match Types 4
  •     4. Search Terms 0
  •     5. Search Terms 2
  •     6. Negative Keywords 0
  •     7. Negative Keywords 3
  •     8. Quality Scores 4
  •     9. Bidding 0
  •     10. Bidding 6
  •     11. Ad Copy 0
  •     12. Ad Copy 4
  •     13. Ad Extensions 0
  •     14. Ad Extensions 6
  •     15. Multi Intent Keywords & Temperatures 0
  •     16. Multi Intent Keywords Temperatures 3
  •     1. What Is The Display Network 0
  •     2. Setting The Stage 4
  •     3. Display Keywords 0
  •     4. Display Keywords 3
  •     5. Placements 0
  •     6. Placements 2
  •     7. Topics 0
  •     8. Topics 3
  •     9. Interests 0
  •     10. Interests 5
  •     11. Demographics Geographies Languages 0
  •     12. Layer Targeting 0
  •     13. Layer Targeting 3
  •     14. Gmail Ads 0
  •     15. Gmail Ads 4
  •     16. Ads In Mobile Apps 0
  •     17. Ads In Mobile Apps 5
  •     18. Additional Settings 0
  •     19. Additional Settings 4
  •     20. Ad Types & Where To Build Them 0
  •     21. Temperatures & Mini Baits 0
  •     22. Building Your Display Funnel 0
  •     23. Building Your Display Funnel 4
  •     1. What Is Remarketing 0
  •     2. Setting Remarketing Up 0
  •     3. Setting Remarketing Up 8
  •     4. Negative Audiences 0
  •     5. Negative Audiences 3
  •     6. Customer Match 0
  •     7. Customer Match 2
  •     8. Similar Audiences 0
  •     9. Similar Audiences 2
  •     10. Remarketing Lists For Search Ads 0
  •     11. Remarketing Lists For Search Ads 3
  •     12. Different Types of Remarketing 0
  •     13. Different Types of Remarketing 3
  •     1. Daily Alerts 0
  •     2. Daily Alerts 3
  •     3. Weekly Routines 0
  •     4. Weekly Routines 20
  •     5. Monthly Routines 0
  •     6. Monthly Routines 11
  •     7. Filters 0
  •     8. Filters 3
  •     9. Attribution Models 0
  •     10. Attribution Models 4
  •     1. YouTube Stats 0
  •     2. Types of YouTube Campaigns & Networks 0
  •     3. Types of Video Ads 0
  •     4. Types Of Video Ads 3
  •     5. YouTube Targeting 0
  •     6. YouTube Targeting 4
  •     7. Creating The Actual Video Ad 0
  •     8. Creating The Actual Video Ad 3
  •     9. Strength of Audiences 0
  •     10. Understanding New Metrics 0
  •     11. Understanding New Metrics 5
  •     1. What Is Google Shopping 0
  •     2. Setting Up Google Merchant Center 0
  •     3. Setting Up Your Data Feed 0
  •     4. Connecting Your Data Feed 0
  •     5. Connecting Your Data Feed 3
  •     6. Writing Product Titles 0
  •     7. Product Descriptions 0
  •     8. Images & Prices 0
  •     9. Campaign Structure 0
  •     10. Campaign Structure 6
  •     11. Remarketing Optimization 3
  •     12. Bidding Rules & Automation 0
  •     13. Bidding Rules and Automation 3
  •     14. Drive Leads With Google Shopping 0
  •     15. Drive Leads With Google Shopping 2
  •     1. Navigating The AdWords Interface 0
  •     2. Navigating The AdWords Interface 9
  •     3. Connecting Accounts 0
  •     4. Conversion Tracking 0
  •     5. Conversion Tracking 5
  •     6. Research For Search The Keyword Planner 0
  •     7. Research For Search The Keyword Planner 4
  •     8. Research For Display The Display Planner 0
  •     9. Research For Display The Display Planner 3
  •     10. Building Your First Campaign 0
  •     11. Building Your First Campaign 7
  •     12. Single Keyword Ad Groups (SKAGS) For Search 0
  •     13. Single Keyword Ad Groups (SKAGs) For Search 7
  •     14. The Display & Video Ad Group Structure 0
  •     15. The Display & Video Ad Group Structure 3
  •     16. The Iceberg Effect 0
  •     17. The Iceberg Effect 6
  •     18. Budgets & Bids 0
  •     19. Budgets and Bids 4
  •     20. Additional Tracking Options 0
  •     21. Additional Tracking Options 3
  •     1. What It Is & Where To Get It 0
  •     2.Shortcuts For Quickness 0
  •     3. Shortcuts For Quickness 4
  •     1. Scripts & Rules To Help 0
  •     2. Rules and Scripts To Help 10
  •     1. Scaling Search 0
  •     2. Scaling Search 4
  •     3. Scaling Display 0
  •     4.Scaling Display 3
  •     1. Sacrificing Metrics 0
  •     2. Sacrificing Metrics 2
  •     3. Granularity Equal To More Control 0
  •     4. Granularity Equal To More Control 2
  •     5. Landing Page Importance 0
  •     6. Smoke Testing 0
  •     7. Smoke Testing 3
Requirements
  • No Requirements
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Course Objective
About the instructor
John Mark
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About Teacher
I am a Certified Marketer and worked with many successful international brands and even grown my own successful business online. I've created an on-demand, online program that teaches advertisers, marketers and business owners how to rapidly build their advertising skills, and earn profits from Google Ads. I know what you want – results – and I am an expert at getting them. So If you are interested to learn through clear, repeatable steps that work and become a certified marketer, you are at the right place. I hope to see you inside my course! Happy Learning!
Student feedback
Average rating
5

TR

T Robbins


05:00:00 PM 2021-02-03

Very well explained with the examples, useful techniques explained i have now a fair idea how google adwords and google analytics work in business, thanks pedagog

MK

Manasi Kamble


10:00:00 PM 2021-01-13

Not sure just started

KBK

Katu Briand Kembung


12:00:00 PM 2021-02-23

lots of information, really learning a lot about how to master google ads. The course clarified a number of issues for me and is easy to follow, even if I am not a native speaker.

AH

Arshad Hussain


02:00:00 PM 2021-02-04

Insightful and practical. The video editing is not professionally cut up, but the content is good.

TS

Tamim Salehin


01:00:00 AM 2021-03-06

this class is good. He really shows you step by step how to set up Google Adwords correctly.

SS

Sergio Sanchez


11:00:00 AM 2021-02-23

Course Is brilliant giving me a lot of insight into best campaign practices I never really knew how to set up google ads properly and probably wasted a lot of money. This course teaches you how to create effective google ads that work without wasting your money.



$12 $34
(Non Credit)

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Includes:
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  • 12 Units
  • Full lifetime access
  • Access on mobile



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John Mark

Certified Marketer and Entrepreneur

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